Week 19: Tip of the Week

#19: Did you know that if you don’t update your website frequently visitors will not come back?

There are 4 reasons why it’s important to constantly maintain your website:

1. Fresh material added regularly to your site keeps visitors coming back to see what's new.
2. Websites must continually evolve and be developed to meet the increasing demands of your audience, as well as reflect the latest technology and trends.
3. The success of your site is relative to whether people can find your site from a search engine. Link to other relevant sites and ask other webmasters to link their sites to yours. Examples include other community websites, District site, your neighbouring clubs and Rotary International’s registry of websites.
4. There should always be a constant and designated person to supervise your site and keep it running smoothly.

If any of these components are missing, visitors will lose interest and look elsewhere for information, which will cause the traffic on your site to decrease. If you’re already using ClubRunner, attend the Website Manager & eBulletin and Site Pages Management web training sessions to help you gain more insight as to how to keep your website content current and your traffic always busy!