An excerpt from the article:
The biggest obstacles preventing non-profits from growing and reaching their goals are neither budget nor a lack of manpower; rather it is their mindset and way of thinking. I found that the executives were unable to look past limitations and road blocks. Moreover, many of them simply saw themselves as volunteers and part-timers and believed that success was merely a matter of more time and resources. As a result, they were resigned to achieving small incremental changes. While this is understandable, I started thinking if we could make more of an impact by adopting strategic business elements. The more I thought about it, the more I was convinced that we simply needed to embrace the mantra, ‘think like a business’. Non-profits play an integral role in community service projects but it isn’t just a matter of organizing a few fundraisers.
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